I've been posing on social media every day for 30 days. Here's what I learned.

I recently came to realize how building an audience is an unfair advantage in business, and life in general. Having a strong social media presence is vital for anyone looking to establish a brand, build credibility, or grow a community.

Recognizing this, I’ve decided to actively post on social media. By doing so, I aim to increase visibility for my projects, foster meaningful connections, and engage with like-minded individuals.

I have little to no audience so I use this as an advantage to just go and test things. That’s how I decided to just post something every single day and see how it goes.

My approach

My first post of this series started on Aug 13 and continued for a month. I’ve made a total of 30 posts. Each post had been published on 3 platforms: LinkedIn, X, and Threads. All platforms get the same content. Most of my posts were either texts or images.

At first, I tried to post daily. But it’s too difficult and time-consuming to just sit and come up with what to post each day. So I organized my posts into themes. This way, I know exactly what kind of content to post each day and was able to prepare them in advance.

• Mon (5 PM): #productoftheweek - Share 1 new product I found useful

• Tue (5 PM): #buildinpublic - Share the progress of my project

• Wed (5 PM): #usefulwebsite - Share website I found useful

• Thu (5 PM): #buildinpublic

• Fri (12 PM): #thoughts - Questions on whatever is on my mind

• Sat (12 PM): #thoughts

• Sun (7 AM): #bookquote - Share a quote from a book I read

I kept this schedule for 30 days. Here are the results.

The results

I receive a lot of views from LinkedIn. However, this is kinda biased as I have more followers to start with. While on X and Threads, I’m pretty much nobody. Threads doesn’t provide view data sadly so I’m gonna skip this and analyze the other two.

LinkedIn seems to have much more exposure. But if we look at the ratio between engagement and views, X is doing a bit better (2% on LinkedIn vs 2.5% on X). Let’s look a bit deeper at each channel.

Now this becomes more interesting. When we break it down by date, LinkedIn has a significant declining trend. The more I post, the fewer views I get. I must be doing something wrong here.

On X, it has a similar declining trend but is not very obvious, aligning with the engagement rate.

Let’s have a look at each content type.

On LinkedIn, #thoughts has the most views on average and #bookquote has the most engagement. People didn’t seem to care about the products I shared.

While on X, #buildinpublic has the most views and engagement. Interestingly, #bookquote which has the highest engagement on Linkedin, gets absolutely zero engagement on X.

What I learned

I assume that people on each platform have different expectations of the content they consume. By posting everything to everyone, I ended up pleasing no one. To fix this, let’s clearly define who my audience is on each platform.

My LinkedIn audiences are in 2 groups: managers and recruiters. From the stats, I assume they like self-improvement content. And from my observation, most engaging posts on the platform seem to either be long, or in video form. I guess I should try crafting longer content too.

They don’t care about the product I find useful. This could be because most of them work in corporates. And most corporates already have a strict way of working. So even though it’s super useful to me, it may not be applicable for many of them.

On X, #buildinpublic gets the most exposure so I assume they are indie makers or something similar. I follow a few indie makers building a product like me. Learning from what they share is invaluable. By sharing what I do, I hope to inspire others just like what they did to me.

#thoughts works on both platforms which is the most personal type of content compared to other post types. The content should reflect me and who I am so that people feel that personal connection. I’ll keep this one in mind when crafting the next content.

Another thing I was missing is the improvement cycle. As I have so many themes of content, some of them are templated and I didn’t put in enough energy to make it better.

Next steps

Now I’m facing this dilemma. Should I be consistent and keep posting daily? or Should I cut the consistency and focus on tailoring my content? Without the data above, this is difficult to decide.

But now that I have the information I need, I can make a data-informed decision. And the choice is clear.

I can’t produce unique content for multiple platforms every day. So instead of posting daily, I will decrease the number and type of posts to focus on delivering value on each post for each group of audiences.

Do you post on social media? I would love to hear what you have learned too.